Proof of impact

Success projects

I have had the opportunity to serve both small companies and global brands, transforming their digital business and grow faster.

Scaling Lead Generation Against Market Friction

The 60-Day Service Center Turnaround

The Mandate:
During a critical period, traffic to Telia's conversion-driving B2B pages decreased by an average of 40% year-over-year. With ambitious enterprise targets looming, we needed to rapidly stabilize and scale digital lead generation without relying on baseline traffic volume.

The Architecture:

• Deployed the Viggen Content Framework to completely restructure product storytelling and align messaging with the psychological buyer's journey.

• Engineered the Market-2-Order (M2O) agile framework to unite cross-functional digital teams, leading to a nomination for "Transformation Project of the Year 2023".

• Executed aggressive, continuous funnel optimization and A/B testing at critical conversion points.

The Impact:

• +30% Lead Generation: Increased lead generation by more than 30% compared to the previous year, completely offsetting the 40% traffic deficit.

• All-Time High MQLs: Drove Marketing Qualified Leads (MQLs) to +40% above target, hitting all-time highs for three consecutive years.

The Mandate:
Took leadership of the worst-performing European service center (RAC) with a mandate to rapidly stabilize operations and salvage customer satisfaction metrics.

The Architecture:

• Deployed strict process optimizations to eradicate operational bottlenecks.
  Established clear, uncompromising targets and individual responsibilities to force team alignment.

• Restructured resource utilization to maximize throughput and answering frequency.

• Introduced hope to a team that had given up.

The Impact:

• Worst to First: Transformed the center into the top-performing unit in Europe by a wide margin within exactly two months.
  

• Executive Recognition: The center's resolution rate and CSAT scores improved so drastically that EMEA management officially designated the unit as “The northern star”.

Hewlett Packard

Telia Company

”One of Pierre’s strengths is being able to easily switch from working hands-on to working strategically.”

- Telenor

99.5% Portfolio Growth with Zero Ad Spend

The Mandate:
SEB required a strategic overhaul of its digital purchase flows across both the public website and the authenticated, logged-in banking platform to accelerate digital sales growth and eliminate friction in the customer journey.

The Mandate:
The executive directive was clear but daunting: double the bank's digital loan portfolio within a single year, with absolutely zero marketing budget allocated for the initiative.

The Architecture:

• Identified that the core product was strong and existing web traffic was high, but the conversion architecture was severely underperforming.

• Executed a ruthless optimization of the online loan funnel and the digital check-out processes to eliminate customer friction.

• Leveraged and optimized external partner integrations to capture existing market demand.

The Impact:

• 99.5% Growth: Successfully increased the loan portfolio by 99.5% within 12 months.

• Zero CAC: Achieved massive scale without spending a single dollar on advertising.

Tripling Digital Customer Acquisition

The Architecture:

• Anchored overarching digital strategies directly with enterprise stakeholders, including defining SEB’s business vision for on-site search.

• Engineered a new cross-sell matrix and redesigned the core loan calculator tool to map out highly optimized, frictionless customer conversion paths.

• Managed the end-to-end technical rollout by authoring requirements, coordinating IT delivery, and conducting User Acceptance Testing (UAT) for all new functionality.

The Impact:

• +177% Acquisition Growth: Mapped out and optimized the new customer onboarding process, catapulting the conversion rate from 9% to 25%.

• +17% Tool Conversion: Re-engineered the digital loan calculator, immediately generating a conversion increase exceeding 17%.

FOREX Bank

SEB